Monday, December 17, 2007

wake up and smell the roses

Sellers, please wake up. Smart Realtors know how many mortgages you have outstanding on your home, what your mortgage payoffs are, and what you stand to make or lose at the end of the day. Smart Realtors know what other properties you may own, if they are close to foreclosure or not, and we know how much cash you think you will make at the end of the day after this sale. Problem is my job is NOT to make you money and you need to know this. I sell homes based on current market conditions; good, bad, and ugly. If you profit on the deal, consider yourself lucky and congratulations.

But if I hear 'well this is what we MUST net at the end of the day' one more time I may laugh off of the chair I'm sitting in. Good luck with that. I'll be glad to refer you to an agent that thinks he or she can help you. I won't even ask for a referral fee (translation: your home won't sell). If this was your retirement plan, I do feel sorry for you to an extent. But my condolences end right there.

When you hire me to get a home sold, I plan on selling it. If that requires you to lower your asking price significantly, I will tell you. Only we have this conversation before hand, before I take the listing. If we are conversing and I suspect that you will not be willing to reduce your price to a realistic level, I will move on. There is no more room for another delusional seller. Consider the reduction as if it were money you never had.

People like to count their money before its in their hands and that 'figure' sticks with them throughout the home selling process. I exist to eliminate that 'figure' since it never existed in the first place. You reduced your price $50,000, but that was money that didn't exist. Not yesterday, not today, and certainly not tomorrow. This might come across as harsh, but trust me, most of you really need to read this and take it to heart. You will thank me later--every seller I have had this year (in your shoes) has.

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